ONLINE ADVERTISING SPECIFICATIONS

Advertorials
Videos
TEADS Video
Rich Media
HTML5



Web Leaderboard
Web Leaderboard (Extended)
Web Large Island / LREC
Web Small Island / MREC
Web SREC
Billboard
Web Rails
Background Skin


eNewsletter Banner
eNewsletter MEDIUM Banner
eNewsletter HALF Banner
eNewsletter MREC (Small Island)
eNewsletter SREC
eDMs



ADVERTORIALS

Please provide the following:

HEADLINE (mandatory)
TEASER TEXT (mandatory)
ARTICLE (mandatory) 250 words Max
ARTICLE PIC (mandatory)
Any other pics to be featured in a gallery (optional)

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VIDEOS

Videos need to be uploaded to clients own YOU TUBE or VIMEO account and link to uploaded video supplied to us.

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TEADS InRead VIDEOS - Embedded in article pages

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RICH MEDIA including 3rd party hosting

  1. 40kb Max. Polite File Size
  2. 200kb Max. Polite Video File Size
  3. 200kb preloaded with no user initiation
  4. Mouse cursor hovers over ad for at least one second or click to open, expanding panel closes immediately on mouse-off
    Clearly defined calls-to-action should be provided “Close X” on expanded panel and “Expand” on collapsed panel Audio Initiation
    Must be user initiated (on click: mute/un-mute); default state is muted Required Video / Audio Controls
    Play, Pause, Mute, Volume Slider
  5. IAB Australia guildelines - 3rd party ad specs - (PDF 307KB)
  6.  

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HTML5

Yaffa Media currently supports the use of HTML5 when:


HTML5 is not available for eNews ads

HTML5 specs


Creative guide recommendations: http://advertising.aol.com/specs/guidelines/creative-guidelines

 

Mobile Requirement: HTML5 Leaderboard / Extended Leaderboard

If booking an HTML5 leaderboard or extended leaderboard, also design a mobile placement at 300x50 (leaderboard) / 300x100 (extended leaderboard) and supply an additional HTML5 package or third-party tags at this size, as well as the desktop size.

 

Backup image

Please proivide a backup jpg/gif image in case of any delivery or platform compatibility issues withthe HTML5.

 

Client supplied HTML5

Because of the variability in the HTML5 format, we request all final and approved HTML5 code and assets supplied five business days prior to launch for loading, testing and potential adjustment to meet compatibility with our ad server system.

 

Third-party supplied tags

Third-party ad tags must be supplied five business days prior to launch for testing to verify compatibility with our system.

HTML5 assets should be hosted with a certified third-party ad serving vendor.

Contact your third-party ad server for all assistance with hosting, loading and troubleshooting on their platform.

Suggested third-party vendors:


More: http://advertising.aol.com/specs/vendors

 

Web browser compatibility

Some web browsers, such as Internet Explorer, may have problems with certain HTML5 elements

 

Resources and tools

Current list of HTML5 enabled browsers:

For more information, see the

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WEBSITE LEADERBOARD

 

HTML5 creative: also design for mobile placement at 300x50 and supply additional HTML5 package or third-party tags at this size (one at the desktop size, one at the mobile size) as well as a backup jpg/gif image. See more HTML specs here »

Mobile Requirement: HTML5 Leaderboard

If booking an HTML5 leaderboard, also design a mobile placement at 300x50 (leaderboard) and supply an additional HTML5 package or third-party tags at this size, as well as the desktop size.

 

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WEBSITE LEADERBOARD (Extended)

 

HTML5 creative: also design for mobile placement at 300x100 and supply additional HTML5 package or third-party tags at this size (one at the desktop size, one at the mobile size) as well as a backup jpg/gif image. See more HTML specs here »

Mobile Requirement: HTML5 Extended Leaderboard

If booking an HTML5 extended leaderboard, also design a mobile placement at 300x100 (extended leaderboard) and supply an additional HTML5 package or third-party tags at this size, as well as the desktop size.

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WEBSITE LARGE ISLAND/LREC

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WEBSITE SMALL ISLAND/MREC

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WEBSITE SREC

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BILLBOARD

Not available in mobile view.

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WEBSITE RAILS

(Sometimes called 'gutters' or 'wings')

Rail ads appear in the external left/right-hand side margain of the website.

Not visible in mobile view.

Note: only visible for users with a screen resolution of 1360x765 or more (web browser zoom 100%).

Not visible in mobile view.

 

Creative guide to RAILS:

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BACKGROUND SKIN

Note: only visible for users with a screen resolution of 1280x600 or more (web browser zoom 100%).

Not visible in mobile site view.

Not available in mobile view.


A guide to the 'safe area':

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ENEWSLETTER AD SPECIFICATIONS

ENEWS BANNER

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ENEWS MEDIUM BANNER

 

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ENEWS HALF BANNER

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ENEWS MREC (Small Island)

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ENEWS SREC

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eDMS

eDM GUIDELINES

Material must be supplied in HTML code format, which has been specifically designed for email (i.e. not a webpage)

We do not edit supplied HTML. It needs to be provided as complete; tested and final.

Material supply deadline is 10 WORKING DAYS prior to send date

Hosted images: For the creative to display properly, all asscoaited images need to be hosted on a public facing server at your end, and their full source location referenced in the HTML code (e.g. <img src=“http://www.yoursite.com/public_images/hello_world.jpg”>).

Supplied images: Alternatively, images can be supplied for upload and local hosting alongside the HTML.

 

Additional requirements:

<table width="600" border="0" align="center" cellpadding="0" cellspacing="0">
<tr><td>
<p style="font-family:Arial, Helvetica, sans-serif; font-size:11px; color:#000000; text-decoration:none; text-align: center;" >
<forwardtoafriend> forward to a friend </forwardtoafriend>
| <webversion>view web version</webversion> </p>
<p style="font-family:Arial, Helvetica, sans-serif; font-size:11px; color:#000000; text-decoration:none; text-align: center;" >You are receiving this email because you subscribed to the PLACE PUBLICATION NAME HERE e-newsletter. If you do not wish to receive any further emails like this, you can <preferences>update your preferences to receive the e-newsletter only</preferences> or completely <unsubscribe>unsubscribe</unsubscribe> to all messages.<br />
<br />
This message is from Yaffa Media, ABN 54 002 699 354, 17-21 Bellevue Street, Surry Hills NSW 2010, Australia. For customer service please call 02 9281 2333 during business hours or email <a href="mailto:info@yaffa.com.au">info@yaffa.com.au</a>. </p>
</td></tr>
</table>

For more detailed guidelines on creating the EDM please click here (http://www.yaffa.com.au/HTML-GUIDELINES.html)


ALTERNATIVE STATIC eDM OPTION - for clients who can't provide HTML code

If a client does not have access to an HTML designer and cannot supply HTML code, they can provide their eDM as a static image:

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