|
|
|
|
|
In the fields of social marketing and public awareness, no agency has done more to put Australian advertising on the world map than John Bevins. Ground-breaking campaigns for road safety and anti-smoking in the 1980s were widely acclaimed and awarded here and overseas, and adapted for use in other countries, including the US. These campaigns achieved genuine behavioural change with the results demonstrating the potential of advertising as a positive force.
Within two years the Random Breath Testing campaign achieved a 22% decrease in road deaths compared to the six-year average beforehand. Literally thousands were saved from death or injury.
With the Quit.For Life campaigns, the decrease in smoking levels saved hundreds of millions of taxpayer dollars that would otherwise have been spent on public health, not to mention more lives saved and improved health outcomes as a result of fewer people smoking.
From despatch boy to copywriter at McCann-Erickson, he joined Ogilvy & Mather in its first year in Melbourne and later became creative director of the Sydney office at the age of 26.
Next »
|
|
| |
|
|
