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Norman Catts started Norman Catts Advertising in 1918. Two years later he met George Patterson and the two agreed to merge their interests into the Catts-Patterson agency. This became the largest agency in Australia for most of the '20s and early '30s.
Norman Catts is probably best known in advertising circles as the business partner of George Patterson in those years, but in Catts-Patterson's heyday Catts was the bigger name. He was a key player in the NSW Institute of Advertising Men and the Advertising Association of Australian and New Zealand.
"Advertising was certainly at the crossroads when, in 1920, Norman Catts was elected president of the Second Advertising Convention of Australia," recalled Billy Richards in Newspaper News. “Rate cards did not mean a thing; circulation figures were hush-hush. The ABC had not been born and contracts were accepted from any Tom, Dick or Harry posing as an advertising agent. They received 20% or more for introducing new business.
“Then a change came over the scene.
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