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The NSW Advertising Agents Association came into being and by 1930 members of the association were accredited by the newspapers. 10% commission was granted (it took the American agencies many years to obtain the same objective). The design for a Constitution and Standards of Practice in Advertising was drafted, and the formation of an ABC was under way. It was Norman Catts who bell-wethered these activities, assisted by the enthusiasts he gathered around him.
“The concessions and privileges granted to the agencies and their clients were in main due to his ability as an advocate, plus his inborn faith in the value of persistent advertising and efficient merchandising.”
Catts and Patterson split acrimoniously in 1934, leading to the formation of the George Patterson agency. Catts-Patterson was eventually bought out by Noel Paton in 1944, and Norman Catts left advertising for executive positions in the chemical industry.
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