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When the John Clemenger agency opened its doors in Melbourne in 1946, the 18-year-old Peter Clemenger was there as office boy and co-founder. More than 60 years later he is still a director of Clemenger BBDO, after standing down as chairman in 1998.
The Clemenger Group now comprises 43 companies with more than 1600 staff and billings of over $1.7 billion. It overtook George Patterson as Australia's largest communications group in the 1990s.
Peter Clemenger, supported by his brother John, was the driving force behind the success - a shrewd and determined businessman who brilliantly managed the delicate balancing act of keeping clients and staff happy.
“He is a relentless and tough competitor,” said former Clemenger executive Cam Carter in 1988. “He engenders extreme loyalty and respect from those around him, be they staff, clients, ex-employees or his industry peers.”
Uniquely, market leadership was achieved while still retaining local control.
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