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This action was staved off after three years of backroom work by the AFA and the Media Council.
Cousins had brilliant connections. “He was friend, counsellor and powerbroker to leading politicians of all persuasions, to the leading companies, and a very long list of businessmen,” said his successor at the AFA, Terry Connaghan. “He used his position at George Patterson to further the cause of the advertising industry, and was unselfish in the amount of time he gave to that cause.”
Peter Clemenger described him as a truly great leader. “Keith Cousins was 'the leader' in the advertising industry in the late '70s and early '80s. He was a man of great stature, admired by his staff and competitors, always happy to give advice and help others. He always wanted to win but not at any cost.”
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