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Bill Farnsworth worked in several roles at J Walter Thompson during its first four years in Australia: 1930-34. After a year in the UK he joined George Patterson in Sydney as a senior account executive aged 25. Within three months he was made a director. He became managing director in 1948, ceo in 1952 and chairman in 1964, retiring in 1971.
While he played a key role in establishing the agency as a dominant force during this time, he also contributed greatly to the advertising industry. He served five terms as president of the agency body, the 4As. He was the undisputed, highly respected leader of the industry. He took on governments, regulators and recalcitrant agencies alike. And generally won.
'He was a fearsome man, a great man of words, and a strong chairman,' said Keith Cousins. 'A man who led Pattersons through a remarkable period of growth, and also helped our industry gain so much in self esteem. Woe betide anyone who challenged him at a 4As meeting!'
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