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Keith Cousins' father Hedley Cousins, who worked in advertising from 1919 to 1966, said that Farnsworth 'did more for the advertising industry than any other man.'
Like his predecessor, Farnsworth served on the boards of several companies and connected to clients' businesses at the highest levels. More than anyone else he established the Patts mantra that biggest is best. “We seldom approach anybody for business,” he proclaimed. “It mostly comes on recommendation and the fact that most of our clients are market leaders and other people want to become market leaders.”
A tough and formidable character, Farnsworth took great care of his people. He did not understand why staff members were reluctant to approach him, and he was genuinely upset if he heard of situations that he could have helped but wasn't approached.
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