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Both were trumped by Goldberg, however, who had joined the ship at Fremantle and signed up the client on the high seas well before reaching Sydney.
“His heyday was in the 1930s,” said Cousins, “when he built his business by going against every agreement the agencies ever made to protect their profits”.
By WWII he was more respectable and played an important role at the War Effort Publicity Board. “Advertising today can can no longer be regarded as a purely commercial entity,” he said at the time,“but rather as a department of the much wider essentially modern science of propaganda.” Another new business opportunity, no doubt.
Goldberg retired in the 1950s and the agency was eventually to the US multinational Masius in 1968.
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