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From the very outset in 1972, Lionel Hunt was the driving force behind The Campaign Palace. He was demanding, uncompromising and determined that the agency produce the best possible creative work. Not just in Australia but internationally. As more and more awards tumbled through the door, so its reputation climbed. By the early '80s it was widely acclaimed as the best creative agency in Australia.
The reputation spread rapidly to the UK. When the agency turned 30 in 2002, tributes flowed in. David Droga, from Saatchi & Saatchi, London, said: “In all my travels, The Palace is the only Australian agency people ever ask me about. Says it all, really.” And Steve Henry of HHCL & Partners, London: “You've got a fantastic agency and you've produced work which tickled the envy bone of creative people all over the world.”
Lionel Hunt's career path should give hope to every suit's dreams of being a creative.
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