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Retail advertising trailblazer David Mattingly has been inducted into the AdNews Advertising Hall of Fame. The announcement was made at last night's Agency of the Year Awards at Star City.
Mattingly was retail director at Melbourne agency Monahan Dayman Adams in the 1970s and was the driving force behind Myer becoming the first department store to use television advertising.
Following the establishment of the retail agency MDA Mattingly, Myer closed its advertising department and appointed the agency to handle its print and catalogue work. Others followed, including Safeway, which also appointed Mattingly for all media.
From billings of $4 million in 1981, the agency grew to be the second largest agency in Melbourne in 1987 with billings of $89 million and staff of 164. By 1989 the Mattingly Network had offices in all mainland capitals and Auckland. Between 1990 and 1997 it was ranked third or fourth nationally. In Melbourne it was first or second from 1987 to 1997.
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