|
|
|
|
|
The key to the success in retail was Mattingly's re-engineering of the ad agency model. Instead of using outside talent and premises, everything was handled in-house. The operation, called Gasworks, was big enough to employ its own photographers, film directors, producers, editors, sound engineers, illustrators, typesetters and retouchers all under one roof, which included photographic and recording studios and complete pre-press facilities. It was so efficient it ended up doing all of Myer's advertising Australia-wide, another first for a national department store.
David Mattingly retired from advertising in 1998. He is a director of Austereo, Wilson Everard, Appco and Drummond Golf, and the only Australian inducted into the US Retail Advertising Hall of Fame. His successor Ian Herdman described him as the greatest salesman he has ever met.
Previous «
|
|
| |
|
|
