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If there was a golden era of Australian advertising it would have to be the 1970s and '80s when John Singleton, Mojo and The Campaign Palace were at the height of their creative powers. Intriguingly, the differences between the three were enormous.
Singo's campaigns broke new ground but they were rough and ready, knock 'em down retail advertising with irritating catchphrases repeated ad nauseam. The Palace's ads were brilliantly crafted, cleverly written masterpieces widely awarded and acknowledged by their peers.
Such acknowledgement was not of much interest to Mojo's founders Alan 'Mo' Morris and Allan 'Jo' Johnston. “We always had the attitude that we were uninvited guests in people's lounge rooms through their television sets,” said Mo. “We had to treat them with respect, and because television is an entertainment medium, we felt we had to entertain them.”
Their commercials for Tooheys, Meadowlea and World Series Cricket were catchy, singalong numbers that had the populace singing along. Decades later.
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