|
|
|
|
|
Paton's client list expanded rapidly, and by World War I he was well known enough to be appointed co-ordinator the Commonwealth Government's Liberty and Freedom loan campaigns.
Prior to the war his income had been in the form of fixed fees from advertisers. This changed after 1918 when newspapers starting paying agency commission.
Paton Advertising was a major force in the 1920s, expanding into Sydney and Adelaide.
Paton was a leading player in industry associations and the push for greater professionalism and the standardisation of commission. He was a founder of the Victorian Ad Club, and a president of the Advertising Service Agents Association and the Advertising Association of Australian and New Zealand.
He also played a leading role in the creation of the Audit Bureau of Circulations, being one of the three foundation administrators.
Previous «
|
|
| |
|
|
