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Unsurprisingly both accounts followed him from Catts-Patterson. Other directorships included Peek Frean and Hartford Fire Insurance, both large advertisers in their day.
The agency established the pre-eminent agency radio outfit in 1938, the Colgate Palmolive Radio Unit, which produced innumerable serials, quizzes and talent shows. During the war it created highly successful radio campaigns for government bonds, as well as morale-boosting radio programmes for the troops.
On the charity side, Patterson put the agency's resources at the disposal of the Red Cross and directed their publicity functions from 1940 onwards. Agency staff who returned to the agency after wartime duties were presented with a bank passbook – unknown to them he had organised a pound a week into each account while they were serving their country.
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