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Australia's first ad agency was Weston Advertising, founded by Harry Weston. Close behind it was The Thomas A Miller Agency, founded in 1902. In 1904, Billy Richards left the Miller agency and purchased Weston Company. He remained as proprietor and managing director of the agency until the age of 92.
On his retirement in 1970 the agency was still handling accounts that he had acquired more than 60 years earlier when an agency submission often consisted of knocking on doors and oratorically convincing the prospective advertiser that he needed your services.
Known to most people as The Chief, William Oliver Richards was a tireless worker committed to improving the advertising business as a whole. In the days when agents received anything between five and 15 percent commission from newspapers, he was pushing for a standard commission rate and the accreditation of agencies. He called for newspapers “to marginalise troublesome canvassers by accrediting the professional service agencies”.
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