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“So telling was the campaign that the government changed the law to outlaw political dramatisations,” said Connaghan. “So successful was the campaign that Menzies was elected in a landslide. It is a mark of the man that through all this Rubensohn continued to handle the NSW Labor Party account and a massive amount of State Labor Government business.”
It was said that Menzies had snubbed Rubensohn during the campaign, and that Rubensohn spent the rest of his life trying to unseat his government. He was unsuccessful in these attempts but came up with second prize when Gough Whitlam toppled Bill MacMahon in 1972. The Labor campaign with its slogan “It's Time” and compelling jingle by well-known singers, was another famous milestone of political advertising, this time on television. The election win was celebrated at a party starring Gough Whitlam at Rubensohn's property in Dural.
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