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He returned from the wilderness in 1985 to start John Singleton Advertising. His wit, charm and unfailingly direct approach worked wonders and the agency grew at a spectacular rate. Unwilling to repeat the DDB experience, he floated the agency in 1994, and success followed success. JSA merged with a troubled Ogilvy & Mather in 1998 and made it profitable. STW Communications was formed and later bought 49% of JWT. It continued relentlessly on the acquisition trail, finally becoming Australia's largest communications group.
Along the way Singleton acquired interests in Network Ten, Macquarie Radio and Lonely Planet Publications.
While Singo is a natural adman with a gift for distilling advertising campaigns into simple messages, he is also a natural businessman with brilliant contacts at the highest level in business and politics. A close friend of former PM Bob Hawke, his agency campaigns played key roles in the election defeats of John Howard and John Hewson.
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