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The Ha ll of Fame was launched at the AdNews Agency of the Year Awards in Sydney on February 25, 2010. The names of 12 incumbents were announced and an extra person - David Mattingly - was inducted on the night.
In choosing the inductees AdNews looked for people who had influenced the direction of the advertising industry in Australia - leaders whose businesses were successful in their own right but who also contributed to the development of advertising in Australia. People who helped raise the standing of advertising so that it became recognised as an essential ingredient in the business and political world. Just as importantly we looked for people who had contributed to putting Australia on the world map by creating outstanding, innovative, original advertising. |
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