Bicycling Trade

Bicycling Trade is the Australian bicycling industries ONLY source of market news and insight.

Bicycling Trade is the integral “third-wheel” in Yaffa Publishing Group’s tri-cycle of cycling publications, including Bicycling Australia and Mountain Biking Australia.


Drawing on its links with Bicycling Australia and Mountain Biking Australia, Bicycling Trade is in the ideal position to offer bike businesses unique information from both the business and consumer fronts of the sport, to help them operate informed, innovative and responsive businesses.

Bicycling Trade is published quarterly in print and delivered to cycling retailers Australia wide. It offers in-depth information relating to business issues, strategies for improvement, and industry trends and analysis.


Bicycling Trade’s website provides both current and easily searchable archived articles that cover all aspects of Australia’s growing bicycle industry. Whilst some news stories quickly date, other articles including company profiles and interviews remain an invaluable reference resource for years.

With Bicycling Trade’s print edition being distributed quarterly, the website is perfect for sharing the most up to date news and shorter articles. This allows the print edition to focus upon longer reports, in depth interviews and “how to” features.


Each Bicycling Trade newsletter contains the latest bicycle industry news from retailers and wholesalers around Australia as well as international news, import statistics and other valuable information aimed at helping bicycle industry members become more profitable. Our most popular column each month is “How’s Business” where dealers from around Australia speak frankly about what has been happening in their stores over the preceding weeks.

Bicycling Trade’s newsletter frequency is increasing from monthly to bi-monthly from May 2015 onwards.


Executive Publisher
James Yaffa
t 02 9213 8293

Phil Latz
t 02 4274 4884

National Sales Manager
Ben Chand
t 02 4274 4884

Subscriptions & Digital Enquiries
Joanne Anstee
t 1800 061 577

Marketing Manager
Chris Hamilton
t 02 9213 8245