Bicycling Trade

Bicycling Trade is the Australian bicycling industries ONLY source of market news and insight.

Bicycling Trade is the integral “third-wheel” in Yaffa Media’s tri-cycle of cycling brands, including Bicycling Australia and Mountain Biking Australia.


Bicycling Trade’s website provides both current and easily searchable archived articles that cover all aspects of Australia’s growing bicycle industry. Whilst some news stories quickly date, other articles including company profiles and interviews remain an invaluable reference resource for years.

The website features the most up-to-date cycling industry news and articles, reports, in depth interviews and “how to” features.


Each Bicycling Trade newsletter contains the latest bicycle industry news from retailers and wholesalers around Australia as well as international news, import statistics and other valuable information aimed at helping bicycle industry members become more profitable. Our most popular column each month is “How’s Business” where dealers from around Australia speak frankly about what has been happening in their stores over the preceding weeks.

The Bicycling Trade email newsletter is sent weekly.


The Clare Classic is a one-day Gran Fondo style road cycling event held in the picturesque Clare Valley, South Australia.


Executive Publisher
James Yaffa
t 02 9213 8293

Gary Hunt
t 02 9213 8287

Business Development Manager
Tim Partridge
t 02 9213 8290
m 0498 865 782

Advertising Production
Kristal Young
t 02 9213 8301

Digital Producer
Eric Alvarez