Fishing World

Fishing World has led the way to provide readers and advertisers with a truly interactive experience. We reach more than 385,000 people each month who are actively engaged in our content. Fishing World is beyond a magazine, it is also a media brand that interacts with people throughout Fishingworld.com.au, e-Newsletter, Fisho TV and all other social media platforms. Fishing World has the largest and most influential reach of any fishing media brand.

Magazine

Fishing World is Australia’s longest established fishing magazine and has been serving the needs of anglers for more than 48 years. Fisho is Australia’s premier fishing magazine and has become known as the “sport fishing bible”. Voted Best National Magazine 2014 Australian Fishing Trade Association.

Website

Fishingworld.com.au is accessed by over 95,000 fishing enthusiasts each month and growing at unprecedented levels. The site contains a wide range of fishing topics such as the latest tackle, fishing boats, accessories and techniques, and “hands-on” information on popular species around the country. It offers the advantage of being Australia’s leading recreational fishing website.

Digital Edition

Subscribers can now access news, features and tutorials published in print immediately on publication day plus bonus premium content available only to readers via Zinio. Readers will also be able to experience and interact with brands via hotlinks from ads to website and videos!

eNews

The twice-weekly Fishing World e-newsletter is also growing with over 11,000 subscribers and offers a more direct access route for advertisers looking for immediate returns on investment.

Fast facts

Circulation:
13,000 (Publisher’s statement)

Readership:
168,000 (Roy Morgan Sept 2016)

Core target:
Recreational and sport fishermen

Cover price:
$8.50

Frequency:
Monthly

Established:
1969

Contacts

Publisher
Chris Yu
t 02 9213 8270
e chrisyu@yaffa.com.au

Editor
Scott Thomas
t 02 9213 8278
e scottthomas@yaffa.com.au

Editorial
Jereme Lane
t 02 9213 8273
e jeremelane@yaffa.com.au

Advertising Sales
Patrick Linehan
t 02 9213 8259
e patricklinehan@yaffa.com.au

Advertising Production
Rachael Watkin
t 02 9213 8216
e rachaelwatkin@yaffa.com.au

Digital Producer
Eric Alvarez
e ericalvarez@yaffa.com.au