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AdNews Podcast Library
AdNews Mobility Revolution 2008 Podcasts are a series of interviews in which we ask thought leaders and innovators, at the forefront of the marketing and communication industries, six key questions.
In this series, we explore the trend towards mobility and examine new marketing opportunities and media platforms which are providing innovative ways to connect with consumers.
This series of interviews is an educational initiative supported by the Australian Association of National Advertisers and the Australian Marketing Institute.
Mobility Revolution 2008
• Jason Spero, VP of marketing at AdMob discusses:
• How AdMob has created the world’s largest network of mobile websites for advertising on mobile handsets serving over 25 billion ads.
• The most popular mobile content areas and applications accessed via mobile handsets.
• What are the targeting opportunities for marketers and what kind of advertising applications exist?
• What are the response rates for mobile internet website advertising?
• Justin Milne, CEO, Big Pond TV
In the first interview, BigPond CEO Justin Milne, interviewed by Peter Stephenson from On Communications, discusses:
• Big Pond TV and mobile internet services and understanding of where the mobile revolution is heading - is it a revolution or an evolution?
• Future opportunities for marketers and advertisers with Big Pond TV and mobile internet services?
• Big Pond is offering a broad range of mobile internet services from Foxtel, Yellow pages, games, music, movies and search services. Where will the revenue growth come from in the future?
• Big Pond photos and Big Blog - how are people interacting as a community?
COMING SOON
• Ziv Navoth, Vice President Marketing & Business Development, Bebo – UK
Talks about mobile applications on social networks and what applications Bebo is trialing in the future.
2007 Series 'Reinvention 2007'
PODCAST #3
Margaret Zabel discusses the role of traditional and non-traditional media and how they can work together.
PODCAST #2
Joe Talcott on how Limited encourages a culture of change in its marketing departments to drive innovation and reinvention.
PODCAST #1
Ian Alwill on the impact of media fragmentation and how Nestle approaches campaign planning to address this issue.
2006 Series 'Innovation 6'
These interviews can be downloaded
direct to a personal computer, or mp3 player.
To download the file: PC users - right-click and
choose "Save Target As"
MAC users - Control+click and choose "Download Link to
Disk"
AdNews Reinvention 6 Podcasts
are an initiative from AdNews,
On
Communications and Stellar
Sound. AdNews is Australia's top selling advertising, marketing and media magazine.
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