AdNews Podcast Library
AdNews Creative Renaissance Podcasts are a series of interviews in which we ask thought leaders and innovators, at the forefront of the marketing and communication industries, six key questions.
In this series we explore the changing face of creativity as campaigns increasingly become holistic to cope with the multitude of platforms marketers now need to engage with their customers.
This series of interviews is an educational initiative supported by the Australian Association of National Advertisers and the Australian Marketing Institute and are created by ON Communications in conjunction with Stellar Sound.
Creative Renaissance 2009
• Bob Liodice, President and CEO - Association of National Advertisers, New York, discusses:
• Are marketers embracing the need for holistic planning and what changes do they need to make, to adopt this approach?
• How creativity is changing and exploring the need for marketers to adopt integrated marketing strategies.
• How Mastercard is using integrated marketing strategies for their ‘Priceless’ campaign.
• Why is it now crucial for marketers to achieve strategic and creative consistency across all communications disciplines?
• Warren Brown, Executive Creative Director and Founding Partner of BMF, discusses:
• How different creative ideas are today compared to awarding winning advertising in the 1990's?
• How BMF is committed to the power of creative ideas and fosters continual change in creativity?
• How BMF develops creative ideas such as Wonder Performance bread that work across multiple communication platforms?
• How the 'Noah's Ark' principle with full service capability all under one roof works for BMF?
• How does BMF apply their creative skills to develop campaigns such as the ComBank Student Freebee campaign?
• Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty, discusses:
• How the global brand ideas such as Johnny Walker 'Keep walking' and 'The Lynx/Axe effect' have evolved over the years.
• How BBH develops 'big enduring ideas' to achieve brand engagement.
• How BBH uses Engagement planning and where creativity fits into this process.
• How creativity has changed since BBH was established in 1983.
• Anthony Freedman, CEO of Host - Sydney, discusses:
• How creativity is changing and the need to explore creative ideas that work to engage people across multiple platforms.
• The importance of collaboration and how creativity works with media planning and channel planning in the development of campaign ideas.
• How the 'Happy banking' philosophy for BankWest is utilised across all areas of their business from branches through to marketing communications.
• Are marketers embracing the need for holistic planning and what changes do they need to make, to adopt this approach?
COMING SOON. Peter Stephenson from ON interviews:
• Warren Brown, Executive Creative Director + Founding Partner - BMF
• Bob Liodice, President and CEO - US Association of National Advertisers, New York.
2008 series 'Mobility Revolution'
• Sean Kane, global head of mobile for Bebo, discusses:
• Mobile advertising opportunities
• How the Anthem system brings Bebo users, mobile content and advertising networks together
• The role of mobile applications for social networking
• How Bebo leverages webisode content across its mobile platform.
• John Faith, GM & vice president of Mobile at MySpace, discusses:
• How mobile applications build on the MySpace experience and the benefits they provide to users.
• Learnings from new mobile applications launched in the US.
• MySpace's plans for ad-supported mobile content.
• How MySpace is developing social networking mobile applications.
• Ray Poytner, CEO of The Future Place in the UK, discusses:
• Mobile marketing trends that are gaining momentum.
• The role price plays on adoption and uptake of new services.
• The willingness of people to receive ad supported content through their mobile handsets.
• Which advertisers are embracing mobile marketing and how are they getting it right.
• How people interact on social network websites via their mobiles.
• Jason Spero, VP of marketing at AdMob discusses:
• How AdMob has created the world’s largest network of mobile websites for advertising on mobile handsets serving over 25 billion ads.
• The most popular mobile content areas and applications accessed via mobile handsets.
• What are the targeting opportunities for marketers and what kind of advertising applications exist?
• What are the response rates for mobile internet website advertising?
• Justin Milne, CEO, Big Pond TV
In the first interview, BigPond CEO Justin Milne, interviewed by Peter Stephenson from On Communications, discusses:
• Big Pond TV and mobile internet services and understanding of where the mobile revolution is heading - is it a revolution or an evolution?
• Future opportunities for marketers and advertisers with Big Pond TV and mobile internet services?
• Big Pond is offering a broad range of mobile internet services from Foxtel, Yellow pages, games, music, movies and search services. Where will the revenue growth come from in the future?
• Big Pond photos and Big Blog - how are people interacting as a community?
2007 Series 'Reinvention 2007'
PODCAST #3
Margaret Zabel discusses the role of traditional and non-traditional media and how they can work together.
PODCAST #2
Joe Talcott on how Limited encourages a culture of change in its marketing departments to drive innovation and reinvention.
PODCAST #1
Ian Alwill on the impact of media fragmentation and how Nestle approaches campaign planning to address this issue.
2006 Series 'Innovation 6'
These interviews can be downloaded
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AdNews Reinvention 6 Podcasts
are an initiative from AdNews,
On
Communications and Stellar
Sound. AdNews is Australia's top selling advertising, marketing and media magazine.
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