On Communications, in conjunction with AdNews and Stellar Sound, has developed a series of audio interviews in which thought-leaders and marketing innovators are posed six key questions.

In the first series, we examine how companies are changing and adapting to the challenges of a more dynamic, consumer-controlled marketing environment.

PODCAST #3
Simon White, managing partner of Ikon Communications talks about the changing nature of media and how it is essential that companies do everything in their power to connect with consumers.

PODCAST #2
Terry Savage, executive chairman of the Cannes Lions International Advertising Festival provides insights into the global advertising industry.

PODCAST #1
Neville Fielke, senior marketing director, Foster's Australia, talks about the VB Boonanza cricket campaign and why Foster's Australia has developed an innovative promotional marketing model.

These interviews can be downloaded direct to a personal computer, or mp3 player.
To download the file: PC users - right-click and choose "Save Target As"
MAC users - Control+click and choose "Download Link to Disk"

AdNews Innovation 6 podcasts were developed by On Communications and produced in conjunction with Stellar Sound