Ad News Innovation 6 Podcasts are a series of interviews in which we ask thought-leaders and innovators, at the forefront of the marketing and communication industries, six key questions.

In this series, we examine the impact of Internet Protocol TV in Australia and explore how this technology will provide a range of new digital marketing opportunities to target consumers like never before.

Key issues we explore:
• IPTV network roll-out in Australia in 2007
• How IPTV will deliver a new level of personalised communications
• Why addressable advertising will be the norm in the future
• How IPTV will provide consumers more control over marketing
• The ability to segment and profile addressable advertising
• A new form of real-time TV campaign advertising
• Increasing campaign relevance and impact through better targeting

To provide a broad industry perspective from Australia and overseas our first interviews come from three experts within the industry.

PODCAST #1
Paul Budde, managing director of Budde Com, a leading telecommunications expert advising companies in the Asia Pacific region on where technology is heading in the future.

Budde takes us through the exciting development of video-based communications via IPTV which will open up a new world of personal interaction.

PODCAST #2
Tara Walpert, executive vice president & general manager of Visible World, a leading addressable advertising cable network expert based in New York, provides insights gained over the past three years providing highly targeted addressable advertising solutions for many blue chip clients via the US cable network.

PODCAST #3
Patrick Christian, managing director of IPTV software company PacketVision, provides an in-depth understanding of the capabilities of addressable advertising over IPTV networks and explains the targeting benefits and ability to deliver personalised messages.

These interviews can be downloaded direct to a personal computer, or mp3 player.
To download the file: PC users - right-click and choose "Save Target As"
MAC users - Control+click and choose "Download Link to Disk"

AdNews Innovation 6 podcasts were developed by On Communications and produced in conjunction with Stellar Sound