Sporting Shooter

Sporting Shooter is Australia’s top selling and most influential hunting magazine with its brand expanding throughout print, web, TV, direct, social media and mobile app. It’s at the very heart of the sport, put together by keen hunters who understand what readers want in the way of information and entertainment related to their activity.

Magazine

Sporting Shooter is the magazine for those who love the outdoors and the thrill of the hunt. It’s at the very heart of the sport, put together by keen hunters who understand what readers want in the way of information and entertainment related to their activity.

Sporting Shooter contains a mix of hunting stories, firearm test reports, technical advice, reloading data, product reviews and lots more.

Website

www.sportingshootermag.com.au contains the latest industry news as it breaks, firearm and gear guides, Shooter TV tutorials, photo galleries and much more. The on-demand information hub boasts high engagement of active hunters and shooters across the country and leads the way in providing advertisers and readers with true brand interactivity.

App

Take your magazine with you anywhere you go! Lock and load with the iPad edition of Sporting Shooter.

eNews

The free Sporting Shooter email newsletter will be sent out weekly on Fridays to anyone with an interest in guns and hunting who wants to subscribe. The newsletter is promoted in the magazine and, in turn, will drive traffic regularly to the Sporting Shooter website.

Fast facts

Circulation:
28,000

Readership:
56,000 (Publisher’s Statement)

Core target:
Recreational hunters

Cover price:
$7.95

Frequency:
Monthly

Established:
1961

Contacts

Publisher
Chris Yu
t 02 9213 8270
e chrisyu@yaffa.com.au

Associate Publisher / National Sales Manager
Tony Pizzata
m 0411 592 389
t 02 9213 8263
e tonypizzata@yaffa.com.au

Editor
Marcus O’Dean
t 02 9213 8258
e marcusodean@yaffa.com.au

Online Editor
Martin Auldist
e martinauldist@
sportingshootermag.com.au

Advertising Production
Michelle Carneiro
t 02 9213 8219
e production@yaffa.com.au

Digital Producer
Janusz Barwacz
t 02 9213 8235
f 02 9281 2750
e januszbarwcz@yaffa.com.au