Custom Content

Want to engage your customers and clients?

These days your actual and potential customers curate their own media worlds. 

They consume content of their liking on channels of their choosing whenever it suits them. 

So brands have to work much smarter to get their attention.

The best way to do this is to serve them up great content that they will happily engage with. Content that informs and entertains but doesn’t interrupt – to get your message across.

Interest them. Don’t interrupt them.

We’re the content experts

As the publisher of 27 market leading B2B and B2C media brands Yaffa Media has been building and engaging audiences for 91 years.

But there’s only one thing we know better than great content and that’s your target market.

Because your market is our audience.

Every day we are there as a trusted partner and a must-have, independent source of essential information for a broad sweep of business sectors and consumer passions.

Earned over nearly a century, it’s a position of trust that gives us a powerful and unique influence.

Yaffa Custom Content has launched to help you leverage the deep knowledge, influence and expertise to engage your clients and customers – or more importantly would-be clients and customers – more effectively than ever.

We can tailor any type of content package for you – from vlogs to videos, profiles to product reviews, events to EDMs, sponsored editorial to social media, blogs to breakfast seminars, copywriting to coffee table books, how to’s to how not’s, websites to webinars, PR to photography, thought leadership to thought ownership and much more.

The content will be yours to own and disseminate via whatever channels you wish. The great bonus for you is we can leverage the content via our media brands – via web, print, e-newsletters and social – to engage their highly targeted audiences.

The possibilities are endless!

Next steps

Where to from here?

Let’s have a chat about your needs and targets to work out what kind of content solution will work best for you.

From there we will develop a strategy and a fully-costed plan to execute it.

Once you are happy with all of that we’ll press go and get cracking engaging your customers and potential customers.

Get in touch

So let’s engage.

Matt Porter
Yaffa Custom Content Director
p: 02 9213 8209
m: 0414 390 176
e: mattporter@yaffa.com.au


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